The development, execution, and management of digital marketing strategies that increase online engagement, brand exposure, and conversions fall within the purview of a digital marketing specialist. In order to reach target audiences and accomplish marketing objectives, this position entails managing campaigns across a variety of digital platforms, including websites, social media, email, and search engines. A digital marketing specialist optimizes campaigns, measures performance, and modifies strategies based on insights by fusing creative and analytical skills.
Key Responsibilities:
- Campaign Management : Create and oversee digital marketing initiatives that incorporate SEO, PPC, display ads, email marketing, and social media.
- SEO/SEM: Make sure your campaigns and content are search engine optimized, paying particular attention to both paid and organic search tactics.
- Social Media Marketing: Create and implement social media advertising and content to increase user engagement and brand visibility.
- Analytics and Reporting: Track, examine, and report on performance data with tools like social media insights and Google Analytics.
Skills Required:
- Proficiency in Digital Tools: Google Analytics, Facebook Ads Manager, Google Ads, and SEO tools (like Ahrefs and SEMrush).
- SEO/SEM Knowledge: Strong knowledge of sponsored search strategies and search engine optimization.
- Project Management: The capacity to oversee several projects and adhere to deadlines.
Qualifications:
- a bachelor’s degree in business, marketing, communications, or a similar discipline.
- experience in digital marketing or a similar field for at least two years.
- A benefit is having certifications in Facebook Blueprint, Google Ads, or Google Analytics.